Speed
Speed
Speed
Through
Through
Through
Deadlines
Deadlines
Deadlines
Without
Without
Without
Sacrificing
Sacrificing
Sacrificing
Detail
Detail
Detail
A DESIGN COURSE BY
TOMMY GEOCO
A DESIGN COURSE BY
TOMMY GEOCO
Master the 80-20 rule to fast-track your design process while upholding exceptional quality.
Master the 80-20 rule to fast-track your design process while upholding exceptional quality.
Trusted by thousands from top companies
Trusted by thousands from top companies
5-star rating
5-star rating
star star star star star
star star star star star
WHAT YOU LEARN
Practical lessons for the modern mid-to-senior level designer
WHAT YOU LEARN
Practical lessons for the modern mid-to-senior level designer
WHAT YOU LEARN
Practical lessons for the modern mid-to-senior level designer
How do I balance speed
and quality like a pro?
How do I balance speed and
quality like a pro?
How do I balance speed and
quality like a pro?
Designers are in a constant tug of war between "get it out the door now" and "ideal craftsmanship."
Designers are in a constant tug of war between "get it out the door now" and "ideal craftsmanship."
Over my 14-year career, the trade-offs between quality and speed have pushed me to the edge of insanity. It was like trying to draw a straight line on a moving train.
Over my 14-year career, the trade-offs between quality and speed have pushed me to the edge of insanity. It was like trying to draw a straight line on a moving train.
But then I figured it out.
But then I figured it out.
Meet the 80-20 design operator
Meet the 80-20 design operator
The principle: 80% of our impact comes from 20% of our effort.
The principle: 80% of our impact comes from 20% of our effort.
80-20 designers excel at:
80-20 designers excel at:
Being a design team of one
Being a design team of one
Juggling multiple priorities
Juggling multiple priorities
Maximizing limited resources
Maximizing limited resources
Championing winning decisions
Championing winning decisions
We regularly make trade-offs between speed, research and quality to produce outcomes that:
We regularly make trade-offs between speed, research and quality to produce outcomes that:
Increase financial runway
Increase financial runway
Clarify key questions
Clarify key questions
Are easy to scale when right
Are easy to scale when right
Are easy to correct when wrong
Are easy to correct when wrong
Above all, we pinpoint which design choices truly make an impact.
Above all, we pinpoint which design choices truly make an impact.
I'm going to equip you with this powerful process I've learned as a startup founder and Silicon Valley product designer.
I'm going to equip you with this powerful process I've learned as a startup founder and Silicon Valley product designer.
Tommy Geoco
Tommy Geoco
Sharing 14 years of product design
Sharing 14 years of product design
Design more quickly with these mindset, skillset and toolset lessons.
Make swift, informed UI decisions with this 3-pillar decisioning framework.
Balance research vs. speed with the Eisenhower Design Matrix.
Gather and weigh crucial information to reduce design complexity.
Apply techniques to analyze your industry, competitors, and customers.
Your toolkit for becoming a faster designer.
Design more quickly with these mindset, skillset and toolset lessons.
Make swift, informed UI decisions with this 3-pillar decisioning framework.
Balance research vs. speed with the Eisenhower Design Matrix.
Gather and weigh crucial information to reduce design complexity.
Apply techniques to analyze your industry, competitors, and customers.
Design more quickly with these mindset, skillset and toolset lessons.
Make swift, informed UI decisions with this 3-pillar decisioning framework.
Balance research vs. speed with the Eisenhower Design Matrix.
Gather and weigh crucial information to reduce design complexity.
Apply techniques to analyze your industry, competitors, and customers.
INSIDE THE BOOK
Your toolkit for becoming a faster designer
INSIDE THE BOOK
Your toolkit for becoming a faster designer
INSIDE THE BOOK
Your toolkit for becoming a faster designer
Lessons for those of us grappling with constant speed vs. quality trade-offs.
Lessons for those of us grappling with constant speed vs. quality trade-offs.
Product Designers
Beginners and veterans, learn to apply the 80-20 rule to deliver impactful designs at speed.
Product Designers
Beginners and veterans, learn to apply the 80-20 rule to deliver impactful designs at speed.
Product
Designers
Beginners and veterans, learn to apply the 80-20 rule to deliver impactful designs at speed.
Founders
Learn to push through difficult design decisions quickly in the absence of design resources.
Founders
Learn to push through difficult design decisions quickly in the absence of design resources.
Founders
Learn to push through difficult design decisions quickly in the absence of design resources.
UI Developers
Beginners and veterans, learn to deploy default UI decisions and interaction patterns quickly.
UI Developers
Beginners and veterans, learn to deploy default UI decisions and interaction patterns quickly.
UI Developers
Beginners and veterans, learn to deploy default UI decisions and interaction patterns quickly.
CUSTOMER REVIEWS
Trusted by Over 2,400 Mid-level and Senior Product People
CUSTOMER REVIEWS
Trusted by Over 2,400 Mid-level and Senior Product People
CUSTOMER REVIEWS
Trusted by Over 2,400 Mid-level and Senior Product People
PRICING
Buy the Book
PRICING
Buy the Book
PRICING
Buy the Book
Preview in PDF format
14 pages
$99
$59
+ plus tax
The 96-page book in PDF format
The 96-page PDF book
Notion Reference
Notion Reference
ABOUT THE AUTHOR
Taught by a Silicon Valley founder and design veteran
ABOUT THE AUTHOR
Taught by a Silicon Valley founder and design veteran
ABOUT THE AUTHOR
Taught by a Silicon Valley founder and design veteran
Tommy Geoco
Tommy Geoco
Designer, Founder
Designer, Founder
Over 14 years, I’ve sold a startup and worked in Silicon Valley designing products & scaling design teams.
Over 14 years, I’ve sold a startup and worked in Silicon Valley designing products & scaling design teams.
I’ve worked with and been featured by brands like Adobe, TikTok, Webflow, Notion, and more.
I’ve worked with brands like Adobe, TikTok, Webflow, Notion, and more.
I’ve worked with brands like Adobe, TikTok, Webflow, Notion, and more.
My mission is to help you sharpen and evolve your skills as tools, trends, and talent stacks change.
My mission is to help you sharpen and evolve your skills as tools, trends, and talent stacks change.
FAQ
Here are the answers to the most frequently asked questions
FAQ
Here are the answers to the most frequently asked questions
FAQ
Here are the answers to the most frequently asked questions
Who is this for?
This book was written for product designers, engineers, and startup founders of all levels of experience.
The primary use case for this book is people working in high-pressure environments where they regular trade-offs are being made between design quality and speed.
This book helps you determine how to make the right trade-offs and confidently navigate those situations.
Will I have to pay for future book updates?
Can I get an invoice?
Is there a printed version of the book?
Do you offer refunds?
What payment options are available?
Do you support purchasing power parity?
Who is this for?
This book was written for product designers, engineers, and startup founders of all levels of experience.
The primary use case for this book is people working in high-pressure environments where they regular trade-offs are being made between design quality and speed.
This book helps you determine how to make the right trade-offs and confidently navigate those situations.
Will I have to pay for future book updates?
Can I get an invoice?
Is there a printed version of the book?
Do you offer refunds?
What payment options are available?
Do you support purchasing power parity?
Who is this for?
This book was written for product designers, engineers, and startup founders of all levels of experience.
The primary use case for this book is people working in high-pressure environments where they regular trade-offs are being made between design quality and speed.
This book helps you determine how to make the right trade-offs and confidently navigate those situations.
Will I have to pay for future book updates?
Can I get an invoice?
Is there a printed version of the book?
Do you offer refunds?
What payment options are available?
Do you support purchasing power parity?